Science and Humans
Working with Science & Humans allowed me to combine creative storytelling with health tech innovation. I led the development of their social media campaigns, creating visually striking content across platforms like Instagram and TikTok. My role involved everything from strategizing and art directing to hands-on content creation for carousel posts, videos, and infographics, which boosted engagement by over 300%.
Additionally, I was instrumental in reimagining their brand presence through updated packaging designs and cohesive visual strategies that highlighted their offerings in menopause and hormone replacement therapy. Seeing these designs resonate with audiences while contributing to meaningful health solutions was an incredible experience.
Skills flexed: Creative Direction, Social Media Strategy, Graphic Design, Video Editing, Brand Development, Copywriting.
Social Media
At Science & Humans, I crafted bold, engaging campaigns to simplify complex health topics like menopause and hormone health. Each post was designed to educate, inspire, and connect with our audience while driving higher engagement. Through vibrant visuals and strategic storytelling, social media became a powerful tool to amplify the brand's mission and reshape wellness conversations.
Event Branding
For the National Menopause Conference, I designed the largest booth at the event, creating an impactful 10ft x 20ft purple wall to embody the bold identity of the Science & Humans brand. The space included custom wall designs, strategic signage, staging elements, and carefully placed props to create a cohesive and engaging experience. Every detail was crafted to make the brand stand out, foster meaningful connections, and leave a lasting impression on attendees.
Podcast
I led the podcast creation for Science & Humans, designing the set, writing scripts, managing guest coordination, and handling recording, editing, and releases. Every detail was crafted to reflect the brand and deliver polished, engaging content that resonated with our audience.
